Beiged was founded in December 2018 by Shelley Down. The vision was to create neutral, comfortable and simplistic pieces to aid women in their every day lives. She wanted to make getting dressed in the morning easier, with a cohesive and timeless feel that has been woven through all her collections. Steering clear of trends she designs with Form and Function at the forefront of every design, with a predominant feeling that "Less is always more".

Furthermore Beiged is dedicated to reducing our companies carbon footprint by using predominantly natural fibres and biodegradable packaging, while continually reviewing how we can tread more lightly as a company.