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Bolivia is where it all started in 2004. Here our founder fell in love with a remarkable people whose legacy of craftsmanship with llama wool – an exquisite yet little known material to outsiders – inspired her journey to build a sustainable supply chain which would respect the Bolivian people and environment.

Bolivia is a stunning, diverse, and rugged country. It has a population of 11 million and almost 50% of its citizens identify as indigenous, belonging to 38 recognized groups and speaking over 37 languages. Bolivia’s ecosystems are equally unique, ranging from wetlands and forest in the lowlands to high plateaus and peaks in the Andes mountains.

There is no Aiayu without the incredible fiber of llama wool. All of our Bolivian products are made from this base material.